You might have watched our story, if you haven’t, then give it a whirl and have a nose to find out about how Family Secret all began.
There really is no Secret here, all we want to do is produce good tasting food for everyone. Family Secret is a real love for us, it let us meet people from all walks of life.
I say, “We” as it really is a Family operation here, with my wife, sisters, nieces and even my Mum and Dad all getting involved at some point.
Our aim is to provide good tasting healthy foods, more importantly, to provide recipe ideas for good tasting meal solutions. We focus on making sure our food is good to eat too! With low fat, low salt and sugar but maximum authentic flavours; it is great for all the family.
We want to unite families with our cooking and our world wide flavours. There are also perks such as being able to cook up something very quickly, which is convenient for busy people!
Or maybe you just want a good old ‘chin wag’ give us a call as we all love talking here at Family Secret.
Back in the UK armed with all the recipes and experiences from our Honeymoon, we began experimenting with all the different flavours and aromas we had tasted on our travels. Its was important for us to not just create any cooking sauce,our aim is to provide good tasting healthy foods, more importantly, to provide recipe ideas for good tasting meal solutions. With low fat, low salt and sugar but maximum authentic flavours; it is great for all the family. We want to unite families with our cooking and our world-wide flavours. There are also perks such as being able to cook up something very quickly, which is convenient for people with busy schedules! Making sure all are Ingredients have no preservatives or artificial colours, that’s right ingredients you can actually read and understand what they are….
We finally launched a range of 7 cooking sauces from some of the countries and regions we had visited. Packaging was absolutely shocking. But we just couldn’t wait to share those recipes with everyone. We began at varying food shows, farmers markets and it was soon established that many people loved the sauces we had introduced.
‘Operation packaging refresh’ The positive feedback we received was the product taste really did speak for itself. Customers were drawn towards the flavour profile, however having a staple on each side of the pouch holding our branded card really not the best look. Was also a lengthy process stapling card to each sauce pouch before we started a show! Off we set back to China and sourced out some brilliant packaging companies. Of course we had to buy it from China as the UK was just too much money for a young growing company. New packaging launched, really sets us apart.
Country Live – Blenheim Place (Left of image is CEO of Mid Counties Co Operative
Anthea Turner saw us at the Ideal Home Show, tasted, tried and even cooked with our sauces and thankfully she loved the product! Anthea has been great support to build our brand from day one and what can we say she is the UK Sweetheart, we even had the opportunity to even film in her home!
Our first retail listing Mid Counites Co Operative was on board, woohoo!
After several consumer shows we gained customer research and noticed the missing gap, are sauce hit the target of being quality product at an affordable mid-range price. Making new moves, we have a meeting with Waitrose, Harmeet has so much morning sickness, yep she’s pregnant. She just about makes it to Waitrose offices having to stop on multiple occasions and unable to leave the car. .I go to the meeting, flustered, worried without my right hand wing woman. Meeting flops and didn’t go as it should have.
Later that year, very happy when our son was born. Enter new CEO! We told him that he cost us a deal with Waitrose. He is not phased and gives us a new sense of direction.
Harmeet joins QVC to debut our cooking sauce range, yes its LIVE! Giving customers a real insight on how easy to cook with our sauces and how versatile they can be. Why not give it a try.
We start to gain more traction and enter areas of business, Ocado have tasted our product at the Country Live Show. We seal the deal and began listing our cooking sauce range. This opened new door for wholesale, Cotswold Fayre, a fantastic Speciality Wholesaler wants a part of the Secret. Springvale Foods another great Speciality wholesaler stocks Family Secret and things now begin to gain momentum with many independent farm shops and delis across the UK.
Harmeet and I felt it was important for customers to replicate the restaurant experience at home with natural flavours, this demand has gone up in a unique way. Here at Family Secret we wanted to produce the starter experience that compliment our sauces ‘appetiser before you tuck into your main meal’ My mind begins to tick, actually its always ticking. We have produced a range of snack boxes
Poppadom’s and dips that compliment our Indian Sauces
Chinese crackers and dips that compliment our Chinese Sauce
Thai crackers and dips that compliment our Thai Sauces .
We even threw in a British snack box too with rosemary crackers and dips.
However It was the poppadoms and dips box that seemed to be the most popular and caught the eye of Virgin Trains (Now avanti Trains) it was a chance phone call to the food & Beverage Director that got us the meeting!. Poppadom Snack box launched in October 2019 in 1st class as a complimentary give away. We are delighted! The secret was getting out.
Our snack boxes are with;
We had to be creative, in business we had to ‘pivot’. I asked Dave who works at the crisp factory that helps us fry and pack our poppadoms. Conversation went like this;
THE DAVE STORY
Me: Dave can you flavour our poppadoms like you flavour your crisps.
Dave: We certainly can, cant see why not.
Me: What do you think of flavoured poppadoms
Poppadoms Done Proper!
Dave: Why didnt I think of that?
Me: Because you’re not me Dave.
And thats how PROPPADOMS was born. A range of six flavoured mini poppadoms, , as they say out of adversity comes creativity!
AND… Some flavoured PROPPADOMS!
We have also enlist marketing and advertising agency who work with Nandos, Popchips and SimplyCook, we are cooking now.
We even successfully Crowdfund through Seedrs to help us with our growth plans. Watch our pitch video here Family Secret | EIS Crowdfunding Campaign | Seedrs
Things go from strength to strength, our Proppadoms are a success. Now listed with Holland and Barratt and WHS Smith across 10 counties and 50 airport locations. Along with these amazing achievements we appeared on BBC’s famous Dragons Den and Solihull Radio!